Pearl #1 - You Win with Native Apps + Web!
#1: Pearl of Wisdom
Morgan Stanley determined that over 65% of Internet access will be via a mobile device within the next year. In addition, current market trends show that the App Market is dominated (a whopping 90%) by Apple iOS and Google Android devices (close to 50/50). Taken together, this means that you could lose close to 60% of your online audience unless you embrace Native Apps and the Web.
Some consider this to be a conservative estimate and claim that HTML 5 and other technology is simply a necessary step in the evolution of the world wide web, filling a gap in usability of the current mess. They say that all you have to do is be objective when using web sites, and it is obvious that in general the web can be unpredictable and unsecured at best.
Native apps, unlike a web site or web app viewed in the 'browser' you are using right now, are similar to the high-power desktop application. Native apps have so much more to offer than so called 'web apps' because a web app is really a mixture of technologies trying to emulate as much of the native or desktop app experience as possible, yet it has all the risks and performance issues of a web site.