Pearl #2 - Web+ Mobile Web or Web App a Must!
#2 Pearl of Dominance
In Pearl #1 it was established that over 65% of internet access will be via a mobile device very soon. In addition, current market trends show that the App Market is dominated (a whopping 90%) by Apple iOS and Google Android devices (close to 50/50). Native Apps and the Web is the best strategy for most, but forgoing Mobile Web (or Web Apps) is a formula for disaster.